30 January 2025

Anyone can do crypto with BLOX!

BLOX is a Dutch crypto broker with an app that makes trading cryptocurrencies, like Bitcoin, easy and accessible. As a fresh, engaging, and down-to-earth brand, BLOX does things differently — no complex jargon, just a personal and optimistic approach.

To bring this message to the masses, TD has developed a multimedia campaign that makes a powerful impact across the Netherlands. Through television, radio, and online channels, the campaign presents BLOX as the most accessible and user-friendly app for buying, selling, and storing cryptocurrencies.

Crypto is often described as a mix of everything people don’t understand about money and everything they don’t understand about computers. Many perceive it as complex, technical, and filled with inflated terminology, accessible only to insiders.

BLOX challenges this notion, believing that crypto is for everyone and should be simple and easy to use.

We’re excited to showcase BLOX to the Dutch audience distinctively and engagingly with this new campaign.

— Milo van der Meij, Head of Communications at TD:

The campaign taps into this insight by bringing exaggerated crypto jargon to life. Our protagonist is overwhelmed by this ‘buzzword bingo,’ but BLOX has his back. With the BLOX app, he – along with the rest of the Netherlands – can invest in crypto effortlessly. The message is reinforced by the campaign’s payoff: Everyone can Crypto!

The team has successfully conveyed the message playfully —showing that anyone can participate in the world of crypto because the BLOX app provides exactly what’s needed.

— Lotte Janssen, Marketing Communications Specialist at BLOX