Radboud University launches campaign reaching out to politics and society

This week the Radboud University from Nijmegen launches its new campaign. The campaign on Sustainability was developed by Total Design Campaigns and falls under the multi-year brand promise ‘You have a part to play.’ In it, it is incisively made clear that we as humans have also become an endangered species. And that science has a crucial role to play in finding a solution here.

By treating the world as our property, we place ourselves outside nature. By doing so, we also endanger our own existence. In the search for a new sustainable balance, science is needed more than ever. For connection in society, and for solutions to political policymakers. Radboud University plays a leading role in this with scientists and students.
For some time now, the subject of Sustainability has been a permanent part of the curriculum within Radboud, and woven into all its activities. More information can be found at https://www.jebentnodig.nl/

The new campaign was launched on television, in newspaper ads, and through online channels.