TD and Firda win Gold and Silver at the International Design Awards

TD, in collaboration with Firda, has won Gold and Silver at the International Design Awards (IDA) for the development of Firda’s new visual identity. The project was awarded a Gold prize in the category Advertising / Promotion / Signs / Exhibits / POP and a Silver prize in the category Print / Maps & Environmental Graphics.

This project goes beyond branding; it is a full brand experience that brings Firda’s core values—personal, social, and professional development—to life in physical spaces.

The challenge was to integrate a visual identity across multiple school locations, each with its own unique character. The result is a branding system that combines uniformity and individuality, making Firda’s brand values both visible and tangible in every space.

The pilot location, Cambuur Stadium, played a crucial role in bringing this brand experience to life. Here, the brand identity was fully integrated, serving as the model for rolling out the new identity across other locations. This ensures a consistent and authentic experience throughout all Firda spaces.

The result is a strategically strong brand experience that deeply embeds the brand values into the physical environment.

This project proves that branding is more than just a visual element; it is an immersive experience that brings a brand’s essence to life, both physically and visually.