Total Design is now officially B Corp certified

Strategic creative agency Total Design (TD) is officially B Corp certified as of today. This makes the agency part of a global movement of companies that combine business success with social responsibility. The certification, awarded by B Lab, confirms that TD meets strict standards regarding social and environmental impact and that the organization anchors its ambition for a better world in both policy and practice.

Driven by intrinsic motivation

The choice to become a B Corp stems from a deeply rooted conviction. “We want to be the best version of Total Design,” says Martijn Arts, CEO of TD. “That means that we not only design with impact but also contribute as an organization to an inclusive and sustainable world. The certification helps us to explicitly show that social commitment and structurally improve it. It is a logical part of our positioning and strategy.”

Foundation for growth

Besides recognition, the certification also offers concrete tools for further development. In the B Impact Assessment, TD scored on themes such as sustainable collaboration with suppliers, diverse personnel policy, transparency, and social engagement. The process has not only led to new insights but also to tangible improvements within the internal organization, such as consolidating policies into one coherent handbook. “The process has helped us as a team to look more consciously at our processes, relationships, and role in society,” says Arts. “And it opens doors to new forms of collaboration with like-minded partners and clients.” Nils Lenstra, B Corp Project Manager TD adds: “The B Corp process has helped us as a team to clearly organize policy, processes, and ambitions. The certification is not an endpoint. It challenges us to get a little better every day together.”

One of the frontrunners in the Dutch agency world

The B Corp certification evaluates the entire company on five core domains: governance, workers, community, environment, and customers. TD achieved a score of 89.9 points – well above the required 80 – and thus legally commits to prioritizing social value over profit maximization.

Part of a global movement

With the certification, Total Design now joins a global community of more than 9,000 B Corps in 105 countries and 162 sectors. These companies actively engage in an economy focused on inclusivity, transparency, and regeneration. In the Benelux, over 500 companies have been certified — from social enterprises to established brands such as Rituals, Tony’s Chocolonely, Ace & Tate, Auping, Swapfiets, and Triodos Bank.

Tessa van Soest, director of B Lab Benelux:
“It is incredibly inspiring to welcome Total Design into the B Corp community. Their commitment to doing business differently will be an example for others and helps spread the awareness that business success must be about people and the planet just as much as about profit.”

B Lab Benelux is part of the global B Lab network that supports companies in measuring, improving, and embedding their social and environmental impact. Besides certification, B Lab develops international standards and tools to help companies contribute to a fair and sustainable economy. More info: www.bcorporation.net.

Want to learn more about our journey to B Corp certification? Read all about it here.

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